Delivering innovative promotional merchandise solutions since 1947
Requirement
Lesmar was invited by Silverstone Race Circuit to supply their entire range of branded merchandise for sale to the general public including warehousing and quality control.
Challenge
Silverstone required their new range of branded merchandise to be selected, up and running and in their shops within 3 months. Silverstone required a complete package including visuals of a full bespoke range of clothing and gifts, the capacity to supply proof samples quickly, the ability to supply bespoke labelling as well as bar coding, stock control and warehousing, the ability to deliver within 24 hours from stock, advice on end user pricing and display, provide a dedicated account manager and account handler, give regular updates on new products, and the ability to supply single website sales.
Solution
Based on our detailed proposal Lesmar received a 2 year contract from Silverstone to supply the branded merchandise. We immediately submitted a range of gifts and clothing some of which could be supplied from European stock and printed in theUK quickly to enable stock to be available in March and some from the Far East which could be more cost effective but required a longer lead time and yet could be delivered for the crucial Formula 1 race days. The products we supply for the range include; caps, jackets, T shirts, polos, mugs, pens, key rings, radios, thermal mugs and teddy bears.
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