Delivering innovative promotional merchandise solutions since 1947
Requirement
To supply innovative and cost-effective brand reminders, educational and medical items for a major pharmaceutical company for both the primary and secondary care environments.
Challenges
To offer new ideas that are appealing to the various target markets, at very low prices, whilst also adhering to the ABPI code. To supply a wide range of delivery options for various items to ensure certain items were delivered in time for the conference and other items were ready for the start of the campaign. Also to guarantee quality control, meet strict packing requirements, to offer stock control and warehousing and to provide web-ordering and e-procurement options.
Solution
Using our thorough understanding of the pharma industry and its unique requirements we created numerous visuals withthe product illustrations pantone matched to the brand colours and printed with the logos. This enabled the client to choose their preferred ideas quickly and gather support from the medical department. We subsequently supplied samples for evaluation before orders were placed. The ideas and proposals fitted within the ABPI code and where appropriate, were CE marked. All items were fully proofed for approval before delivery, inspected at source, delivered into our warehouse, inspected again and then delivered to our client’s warehouse.
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